Products People Want
Cooling, pressure relief, hybrids, memory foam, and adjustable.
Furniture & Mattress Retailers
Better Sleep. Better Value. Better Business.
Proven sleep products, compelling value, and a digital-first brand story—with the margins, fulfillment, and marketing support retailers need.
Why SweetNight / NOVILLA
Built Online. Ready for Retail.
Not an unknown startup—an established digital sleep business ready for the retail floor.
Founded 2011Established sleep brand, not a startup experiment
Millions soldProducts proven with real consumers
30+ countriesGlobal presence and operating experience
951 patentsPatents and trademarks behind the product story
Major marketplaceEstablished online marketplace presence
350M+ TikTokImpressions that build brand awareness
35M+ interactionsConsumer engagement at scale
2,000+ mediaFeatures across 70+ platforms
U.S. infrastructureManufacturing, warehousing and distribution
Compelling Value
Premium-feeling features without forcing retailers into premium-only price points.
Retail Differentiation
Retail assortments that stand apart from commodity mattresses.
Healthy Margin Opportunity
A model built to work for both retailer and consumer.
Fast Fulfillment
U.S. inventory and distribution that support retail growth.
Brand Credibility
Digital reach, reviews, and marketplace proof retailers can use.
The Retail Journey
From Digital Discovery To Floor Performance—And Growth Beyond The Mattress.
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Digital Discovery
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Floor Experience
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RSA Story
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Close
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Fulfillment
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Training
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Grow
Retail Has Changed. Your Mattress Floor Should Too.
Shoppers research first and expect premium features at attainable prices—NOVILLA earns its place on the floor.
Meet NOVILLA by SweetNight
Better Sleep. Honest Value. Proven Performance. Trusted Quality.
Comfort consumers want. Value they expect. Margins retailers need.
- Better SleepComfort and features consumers want—and RSAs can communicate
- Honest ValuePremium-feeling benefits at attainable price points
- Proven PerformanceMillions sold, marketplace presence, consumer reviews
- Trusted Quality951 patents & trademarks · U.S. manufacturing & distribution
The Retail Story
A Retail Assortment Built For Brick-And-Mortar Success.
Backed by 15+ years of innovation and digital commerce, NOVILLA delivers products consumers want, benefits RSAs can sell, and margins that work.
If Your RSAs Can't Explain It, Your Customers Won't Buy It.
Concise selling stories—not engineering lectures. Give RSAs something they can sell.
- QR Training — Scan from the bed-end drape
- 60-Second Videos — Quick product education
- Selling Stories — Feature → Advantage → Consumer Benefit
- FAQs — Answers when RSAs need them
- Comparison Tools — Good / Better / Best made simple
- Product Knowledge — Available on demand
We Don't Just Ship Mattresses. We Help You Sell Them.
More than a drop-ship supplier—we help you sell what we ship.
- In-store POS materials
- Bed-end drapes and product communication
- Digital assets
- Social media content
- Product photography and video
- Retailer advertising assets
- Promotional concepts
- RSA training
- QR-enabled consumer education
- Sales representative support
- Product launch support
Online Attention. In-Store Traffic. Retail Sales.
Online Power. In-Store Opportunity.
350M+ TikTok impressions, 35M+ interactions, millions sold, and 2,000+ media features—15+ years of knowing what makes consumers buy.
That digital reach now drives demand before shoppers walk in. You give them what the internet can't: Touch it. Feel it. Compare it. Buy from someone they trust.
When Online Wins, Our Retail Partners Can Win Too.
Your Market. Our Online Reach. Shared Opportunity.
NOVILLA makes digital and brick-and-mortar work together—not against each other.
When an eligible consumer in your market buys NOVILLA online, participating retailers can share in the profit.
U.S. Infrastructure
Built to Support U.S. Retail.
Closer inventory. Faster fulfillment. Scalable distribution from manufacturing to market.
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Northeast
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Southeast
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Midwest
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West / Southwest
More Than Mattresses
More Ways to Grow the Ticket.
A broader sleep and home solution—not just another boxed-mattress supplier.
Mattresses
Bed Frames
Pillows
Beddings
Sofas
Why Now
Today's Consumer Is Ready for Something Different.
The old playbook is tired: inflated MSRPs, endless discounts, confusing tech, and promotions nobody believes.
SweetNight offers another path: relevant products, honest value, modern marketing, and retail support.
We're not asking for floor space. We're bringing a business opportunity.
Let's Talk About Your Floor.
We'll build the right NOVILLA assortment for your floor—product, pricing, RSA training, marketing, and omnichannel profit share.
